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Building Trust in Mobile Apps & Services: Data Privacy is Key

Building Trust in Mobile Apps & Services: Data Privacy is KeySmartphone users want more control over how their data is used.

Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across 10 countries. In fact, almost half of the respondents... READ MORE
Podcast Ad Spending to Almost Double: Who’s the Target Audience?

Podcast Ad Spending to Almost Double: Who’s the Target Audience?Podcast listeners represent an attractive audience for advertisers.July 6, 2017

Podcast advertising spending grew by 72% year-over-year in 2016 to reach $119 million, and is expected to grow by another 85% this year to hit $220 million, according to a report [pdf] from the IAB and PwC. Advertisers are chasing after a growing and... READ MORE
Americans’ Confidence in Business, News Institutions Sees Some Gains

Americans’ Confidence in Business, News Institutions Sees Some GainsThere's been an uptick in confidence in newspapers, while skepticism reigns for news on the internet.

Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how some institutions are perceived. Confidence in... READ MORE
US Promotional Products Industry Sales Continue Modest Growth in 2016

US Promotional Products Industry Sales Continue Modest Growth in 2016The promotional products industry is larger than the consumer magazine and newspaper advertising industries.

Promotional products distributors in the US enjoyed another year of growth in 2016, according to the Promotional Products Association International (PPAI). Total industry revenue was up by 2.4% to a new high of $21.3 billion, which PPAI says puts it ahead of... READ MORE
What Are the Biggest Advertising Challenges Faced by Marketers?

What Are the Biggest Advertising Challenges Faced by Marketers?Reaching and capturing the attention of target audiences are big challenges for advertisers.

A few advertising challenges are considerably more problematic than others, according to new survey results from Advertiser Perceptions. The top challenges faced by marketers are: reaching potential customers in a meaningful and compelling manner; and... READ MORE
Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
Radio’s Weekly Audience is Large… And Growing

Radio’s Weekly Audience is Large… And GrowingThe number of weekly Hispanic listeners (12+) has grown by more than 5% over the past 2 years.June 27, 2017

Radio has remained largely immune to the disruption wrought by the internet on other traditional media types: recent estimates suggest that radio listening time has remained steady over the past 5 years, while AM/FM listeners themselves say they’re... READ MORE
In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.Shoppers say that music can improve their mood and lessen the frustration of waiting in long lines.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9... READ MORE
Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Direct Media Response Rate, CPA & ROI Benchmarks in 2017Some key figures from the DMA's latest report.June 26, 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report... READ MORE
Majority of American Adults Identify As Middle-Class

Majority of American Adults Identify As Middle-ClassAlmost half of Millennials identify as working or lower class, though.

A solid majority (62%) of American adults identify as either upper-middle or middle-class, with a healthy plurality (44%) saying they belong to the middle class, according to new survey results from Gallup. The report notes that middle-class identification... READ MORE
User-Generated Content Boosts Purchase Confidence, Online Shoppers Say

User-Generated Content Boosts Purchase Confidence, Online Shoppers SayAlmost three-quarters of shoppers say they've submitted some form of user-generated content.

User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online shoppers surveyed noted that UGC is a very or extremely... READ MORE
2 in 3 Marketers Say That Marketing Understands What Sales Needs to Succeed

2 in 3 Marketers Say That Marketing Understands What Sales Needs to SucceedMarketers are confident that they're consistently providing sales with quality leads.June 22, 2017

In the US, 7 in 10 marketers are satisfied with their collaboration with other departments, according to the latest State of Marketing survey [download page] from Salesforce Research. In fact, respondents across all of the markets surveyed feel fairly... READ MORE
Global Email Users, Traffic Forecast to Continue Growing

Global Email Users, Traffic Forecast to Continue GrowingEmail traffic volume is expected to rise to 77 per user by 2021.

Email may not be growing at the same rate as social media or messaging platforms, but it’s still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a... READ MORE
Consumers Now Say They’re More Likely to Share Good Than Bad Experiences

Consumers Now Say They’re More Likely to Share Good Than Bad ExperiencesConsumers are more likely to give feedback directly to a company than to share it on Facebook or Twitter.

In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US consumers surveyed said they were tight-lipped following a... READ MORE
LGBT Consumers Feel Underrepresented in Advertising

LGBT Consumers Feel Underrepresented in AdvertisingLGBT consumers are more likely than US consumers overall to say they respond to ads by searching for products and services.June 20, 2017

Advertisers may be missing out on the potential benefits of advertising that better represents the LGBT community, according to YouGov research. The market research firm finds that LGBT consumers are more apt than the public as a whole to respond to... READ MORE
Small FMCG Manufacturers Enjoying Growth, Gaining Market Share

Small FMCG Manufacturers Enjoying Growth, Gaining Market ShareThe smallest manufacturers are benefiting from greater exposure on store shelves, clean label items and premium price tiers.

The majority (53%) of growth in FMCG sales is coming from the smallest manufacturers, which have risen to 19% share of dollar sales, up 2 points over the past 5 years, according to a recent Nielsen report. In fact, the smallest manufacturers seem to be... READ MORE
Global Newspaper Circulation and Advertising Trends in 2016

Global Newspaper Circulation and Advertising Trends in 2016Newspaper monetization continues to shift towards circulation.

Globally, newspaper revenues declined by 2% year-over-year in 2016, as increases in circulation sales failed to match declines in ad spending, according to top-line data released as part of the WAN-IFRA’s annual World Press Trends survey. The study... READ MORE
Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers

Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content ViewersCord-cutters watch about 2-and-a-half hours per day of OTT content. That's more than the average OTT viewing home, but is far less than average linear TV viewing time.

Households that previously subscribed to pay-TV but no longer do so (cord-cutters) spend 2.5 hours per day watching over-the-top (OTT) content such as Netflix and Hulu, reports comScore after analyzing the behaviors of such homes during the month of March.... READ MORE
1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

1 in 10 Consumers Using Voice Search to Find Something to Watch on TVAnother 1 in 5 don't have the capability but would like to use it.

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents... READ MORE
Pressure Builds on Marketers to Measure Performance and Impact

Pressure Builds on Marketers to Measure Performance and ImpactMarketing needs to improve in deriving insights from data and making course adjustments based on data.June 16, 2017

The pressure on marketing to measure its value, impact and contribution is growing, according two-thirds of respondents to the 2017 Marketing Performance Management (MPM) Benchmark study conducted by VisionEdge Marketing in partnership with Hive9 and Valid... READ MORE
These Companies Top Consumers’ Corporate Social Responsibility Rankings

These Companies Top Consumers’ Corporate Social Responsibility RankingsWegmans tops the list for Baby Boomers, while Tesla takes the top spot for Millennials.

Wegmans is the best perceived company in the US for social responsibility, reveals The Harris Poll after asking more than 23,000 consumers to rate the 100 most visible companies on attributes including support for good causes, environmental responsibility... READ MORE
Trade Marketer Wish List: Better Targeting, Measurement

Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE
B2B Persona Research: Marketers Have the Highest Churn Rates

B2B Persona Research: Marketers Have the Highest Churn RatesTargeting personas means recognizing internal as well as external moves that may impact audience relevance.June 14, 2017

Targeting B2B marketers? You’ll enjoy the prospect (pun intended) of a new influx of personas, but be faced with the problem of higher churn rates than other departments, according to a fascinating report [download page] from Salesforce Research. Based... READ MORE
Alert: US Broadband Market Matches Pay-TV Market in Size

Alert: US Broadband Market Matches Pay-TV Market in SizeAs the broadband and pay-TV markets move in opposite directions, one catches up with the other.

It’s well known that in recent years the pay-TV market has been shrinking, even if sometimes the rate of cord-cutting has been overblown. At the same time, many of the companies that offer pay-TV services have been adding broadband subscribers. And for... READ MORE
The Most Bothersome Aspect of Brand Marketing Is…

The Most Bothersome Aspect of Brand Marketing Is…Honesty in advertising is paramount, consumers say.June 13, 2017

Consumers don’t necessarily dislike advertising – in fact, in some instances they like it. But what really irks them most about brand marketing is false or misleading advertising, according to a new CMO Council study [download page] produced in... READ MORE
Social Media Trends: Which Platforms and Content Types Are Gaining Favor?

Social Media Trends: Which Platforms and Content Types Are Gaining Favor?Instagram seems to be capturing marketers' enthusiasm this year in adoption, planned frequency and advertising efforts.June 12, 2017

The latest annual Social Media Marketing Industry Report [download page] was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers’... READ MORE
Marketing Leaders in Europe See Results From Digital, Want to Beef Up Capabilities

Marketing Leaders in Europe See Results From Digital, Want to Beef Up CapabilitiesMost believe that their teams' strengths are on the creative side - and want to bolster their digital and analytics competency.

Three-quarters (74%) of senior marketing executives in Europe describe their organization’s digital marketing capability as being in its developmental stages: 43% say their system has potential and is starting to yield results, while 31% are still... READ MORE
Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?Agencies see more business coming in the area of emerging tech, but need to battle against competition from in-sourcing and consultancies.June 9, 2017

Some 86% of agencies are confident that this year will be better than last in terms of profitable growth, according to a Society of Digital Agencies (SoDA) survey [pdf] of 126 executives primarily from mid-sized ($25M or less in annual revenues) digital... READ MORE
The 10 Brands That Have the Best Perception Among LGBT Consumers

The 10 Brands That Have the Best Perception Among LGBT ConsumersAmazon unseats Tesla, which plummets to 35th.

Amazon continues to sweep up the accolades: the brand is now the best-perceived among LGBT consumers, according to recent data from YouGov BrandIndex, unseating former champion Tesla, which fell to 35th place this year. PBS (25.5) comes in second, followed... READ MORE
B2B Decision-Makers: Thought Leadership Can Make or Break the Sale

B2B Decision-Makers: Thought Leadership Can Make or Break the SaleThought leadership can influence awareness and purchase decisions, but also in a detrimental way.June 7, 2017

Thought leadership can have an impact throughout the purchase funnel, but poor quality content may ultimately drive decision-makers away, according to an Edelman and LinkedIn survey of more than 1,300 US business decision-makers who are LinkedIn members.... READ MORE
Top 10 Marketing Charts of the Month – May 2017

Top 10 Marketing Charts of the Month – May 2017Our top 10 charts of the month, as determined by you, our readers.

This month’s quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts... READ MORE
Father’s Day Spending Predicted to Reach New High

Father’s Day Spending Predicted to Reach New HighProjected retail spending surrounding Father's Day is about one-third less than for Mother's Day.June 6, 2017

Fresh off a predicted record spend for Mother’s Day (and for graduation), the NRF is out with another rosy projection, this time for Father’s Day. Based on a survey of more than 7,300 adults, the NRF expects that total retail spending surrounding... READ MORE
Where’s the Art in Data-Driven Marketing?

Where’s the Art in Data-Driven Marketing?It's one thing to run a test. It's another to interpret the results and use them to persuade another party.June 5, 2017

Marketing today tends to be more science than art, though it’s not at the scientific level of software development and IT. At least that’s the view of more than 600 participants to a study fielded by Chief Marketing Technologist and Third Door... READ MORE
Six in 10 Fortune 500 CEOs Avoid Social Media

Six in 10 Fortune 500 CEOs Avoid Social MediaOnly 3 of these CEOs have a presence on YouTube.

The majority of Fortune 500 CEOs don’t have a presence on any of 6 major social networks analyzed, according to the latest study [download page] of CEOs’ social behavior from Domo and CEO.com. In fact, most of those who do maintain a presence do... READ MORE
The 5 Devices With the Broadest Penetration in US Households

The 5 Devices With the Broadest Penetration in US HouseholdsSmartphones are now in the second spot thanks to a big jump in household ownership.June 2, 2017

The Consumer Technology Association (CTA) is out with its 19th annual study of consumer technology ownership, noting that smartphone penetration has surged by 6 points to 80% of US homes. But the good old television continues to be the most widely owned... READ MORE
The TV Remains the Dominant Screen for Video Viewing

The TV Remains the Dominant Screen for Video ViewingAlmost one-quarter of Millennials' video viewing time in Q4 was spent with TV-connected devices.June 1, 2017

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to... READ MORE
European Online Ad Spend Continues Double-Digit Growth

European Online Ad Spend Continues Double-Digit GrowthMobile hasn't made quite as much of a mark in the European online ad market as it has in the US.

Online ad spend grew by 12.2% last year to reach €41.8 billion, with 20 markets registering double-digit growth for the third consecutive years, reports IAB Europe in its latest AdEx Benchmark study. The UK remains Europe’s largest advertising market... READ MORE
Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members SayThere's room to improve the program experience, though.

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very... READ MORE
B2B Execs Feel That Their Customers’ CX Expectations Are Rising

B2B Execs Feel That Their Customers’ CX Expectations Are RisingA majority believe their customers would switch loyalty based on their experiences.

Customers today have higher expectations of their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The majority of respondents, surveyed by Forrester Consulting for... READ MORE
Brands’ Use of Slang on Social Media is Annoying, Consumers Say

Brands’ Use of Slang on Social Media is Annoying, Consumers SaySocial media users want brands to behave like... store associates? May 26, 2017

Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t… woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in on brand personalities, with most feeling... READ MORE
US Millennial Affluents Expect Double-Digit Increase in Discretionary Spending

US Millennial Affluents Expect Double-Digit Increase in Discretionary SpendingMillennials are driving increases in spending on luxury items such as fine watches and jewelry.

Affluent Millennials are far outpacing their generational counterparts in discretionary spending growth, reports YouGov’s Affluent Perspective 2017 Global Study. Affluents in other age brackets, such as Gen Xers and Baby Boomers, plan to spend less... READ MORE
Traditional Media Still the Best Way to Reach Boomers, Advertisers Believe

Traditional Media Still the Best Way to Reach Boomers, Advertisers BelieveTV leads the way in advertisers' estimation, followed distantly by print.May 25, 2017

TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals responding to an Advertiser Perceptions survey. Presented with 10 media categories and asked to identify the best one for reaching and... READ MORE
Pay-TV Customer Satisfaction Back Down to the Industry Cellar

Pay-TV Customer Satisfaction Back Down to the Industry CellarPay-TV companies and ISPs share the lowest customer satisfaction scores of 43 industries measured.

Customer satisfaction with pay-TV companies has dropped this year, finds a new report [download page] from the American Customer Satisfaction Index (ACSI). The index for subscription TV services fell to 64 on the ACSI’s 100-point scale,... READ MORE
Here Are Americans’ Top Financial Concerns

Here Are Americans’ Top Financial ConcernsCould Americans afford a medical emergency?

American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident, reports Gallup in new survey data. A majority (54%) of the more than 1,000 US adults surveyed said they’re either... READ MORE
Inbound Marketing Prioritizes SEO as Traffic Generation Proves Challenging

Inbound Marketing Prioritizes SEO as Traffic Generation Proves ChallengingMarketers are focused on generating traffic and leads, but are the leads high quality?May 22, 2017

Proving ROI has long been a top challenge for marketers. But marketers participating in HubSpot’s latest annual State of Inbound report [download page] have bigger fish to fry: generating traffic and leads. In fact, growing traffic is not only a bigger... READ MORE
1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & AccessoriesEven as the top e-commerce category, Apparel & Accessories continues to sport very strong growth rates.

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to... READ MORE
Security Breach Would Cause Many Youth to Lose Faith in A Company

Security Breach Would Cause Many Youth to Lose Faith in A CompanyUnexpected fees or charges would also lead to customer defections.

Among the several implications of a security breach is customer loyalty. So how do so-called “digital natives” feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester... READ MORE
Top 10 Marketing Charts of the Month – April 2017

Top 10 Marketing Charts of the Month – April 2017Our top 10 charts of the month, as determined by you, our readers.May 19, 2017

This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths’ purchase influencers; teens’ top... READ MORE
When Boomers Buy Alcohol, They Typically Have A Specific Brand in Mind

When Boomers Buy Alcohol, They Typically Have A Specific Brand in MindBoomers are twice as likely as Millennials to have a specific brand in mind when buying alcohol.

While roughly three-quarters of Boomers (76%) and Millennials (73%) plan their alcohol purchases ahead of time, some 18% of Boomers (vs. 11% of Millennials) buy impulsively and 16% of Millennials (vs. 7% of Boomers) say they’re reminded while... READ MORE
Most Americans Still Prefer Saving to Spending

Most Americans Still Prefer Saving to SpendingThe vast majority of Americans are keeping a close watch on their spending.May 18, 2017

Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending, according to the latest Gallup survey on financial habits, fielded among 1,019 adults. This represents a 6-point drop in the share of savers from last... READ MORE
Email in Q1: Consumers Engage on Friday, Convert on Saturday

Email in Q1: Consumers Engage on Friday, Convert on SaturdayConsumers are sifting through their emails, but clicking on fewer links. May 17, 2017

Consumers aren’t turning away from marketing emails, says Yes Lifecycle Marketing [download page], noting that in Q1 new subscribers featured more prominently in marketers’ databases than in the year-earlier period. But it’s not all roses:... READ MORE
AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options

AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming OptionsOnly 1 in 10 radio listeners are tuning in less this year, and of those, only about half attribute the change in part to streaming options.

More than 9 in 10 radio listeners listen to local AM/FM radio stations for at least an hour per day, and that amount of time may be going up rather than down, according to the latest annual TechSurvey report [download page] from Jacobs Media. Indeed, the... READ MORE
How Are B2B Firms Measuring Account-Based Marketing?

How Are B2B Firms Measuring Account-Based Marketing?B2B marketers are hoping to better demonstrate their impact on pipeline and revenue. May 16, 2017

Account-based marketing has seen a surge in popularity of late, and B2B marketers are reporting increasing effectiveness of the tactics they’re using. But how are they measuring success? A new study [download page] from Demand Gen Report provides some... READ MORE
Social Now Seen As Top Distribution Platform for Digital Video Campaigns

Social Now Seen As Top Distribution Platform for Digital Video CampaignsVideo platforms are seen as better partners for measurement & reporting, but social has the upper hand on engagement.

The pendulum seems to be swinging towards social platforms as the most important partners for digital video campaigns, according to a Trusted Media Brands Inc. (TMBI) survey. Some two-thirds (68%) of marketers and advertisers involved in digital and mobile... READ MORE
So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated)Americans aged 18-34 comprised almost one-quarter (23.3%) of the total population as of July 1, 2016. May 15, 2017

Marketers focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their media habits to their investment priorities. Those analyses are all helpful in their own right, but –  stepping back to the big picture... READ MORE
B2B Marketers Keep the Focus on Content

B2B Marketers Keep the Focus on ContentB2B marketers will also be paying close attention to brand-building this year.

There’s no content fatigue setting in among B2B marketers, according to the 2017 Digital Trends in B2B [download page] report from Econsultancy and Adobe. Not only is content marketing by far the top digital priority for B2B marketers this year, but... READ MORE
Local Programming A Key Differentiator for Pay-TV

Local Programming A Key Differentiator for Pay-TVTV viewers haven't given up on live TV, either.

While the cord-cutting trend continues, many consumers are reluctant to completely eliminate pay-TV, with local channels (55%) cited as a key strength that isn’t available on OTT services such as Netflix, per Hub Entertainment Research. Each format has... READ MORE
Retail Brand Equity: Millennials More Favorable Than Boomers

Retail Brand Equity: Millennials More Favorable Than BoomersLuxury department stores are currying a little more favor with Millennials this year.

The Harris Poll recently released its 29th annual EquiTrend Study, and newly-released analysis based on the research indicates that Millennials award higher brand equity than Boomers to most retail categories. The brand equity ratings – based on... READ MORE
Heavy Online Media Consumers More Open to Targeted Ads

Heavy Online Media Consumers More Open to Targeted AdsDigital media users want more control over the ads they see, though.

Heavy digital media users are more likely than the general internet-using population to prefer seeing advertising relevant to their interests, per recent research [download page] from Kantar Media. This greater desire for relevance is likely what’s... READ MORE
Latest Media Consumption Estimates Show Expected Trends

Latest Media Consumption Estimates Show Expected TrendsDigital gets more, traditional gets less. But, radio's resilient.May 10, 2017

Consumers are spending more time with major media each day, and all that extra time is going to digital media. That’s according to our look at eMarketer’s latest daily major media consumption estimates, which we compared to earlier figures... READ MORE
Data Illustrates the Impact of Load Times on Conversion Rates

Data Illustrates the Impact of Load Times on Conversion RatesLonger delays appear to impact conversion rates on desktops more than other devices.May 9, 2017

Mobile page speeds in the US are lagging best practices, and a recent study from SOASTA [download page] (now part of Akamai) demonstrates how lengthier page loads can have a significant detrimental influence on e-commerce conversion rates. In fact, a mere... READ MORE
Collect This Type of Data And You’ll Upset A Majority of Consumers

Collect This Type of Data And You’ll Upset A Majority of ConsumersMost would be upset with their internet browsing history being in the hands of marketers. They may be dismayed by recent US legislation...

Nearly two-thirds of consumers in the US and UK say they would be upset to know that marketers had their salary information, according to a BlueVenn report [download page]. A majority of respondents would likewise be upset if marketers were privy to their... READ MORE
B2B Marketers and Salespeople Point to Problems with Lead Management

B2B Marketers and Salespeople Point to Problems with Lead ManagementMarketing and sales teams disagree on how frequently sales follows up on marketing-generated leads.

Only around half (52%) of B2B marketers and salespeople believe that their teams are properly aligned to achieve business goals, according to a recent LeanData survey [download page]. Such misalignment could be leading to routing issues, with the report... READ MORE
Non-Profits Upped Their Email Volume in 2016

Non-Profits Upped Their Email Volume in 2016Email lists grew, but response rates declined.

Non-profits sent 10% more emails in 2016 than in 2015, averaging 69 messages per subscriber through the year, according to the latest annual M+R Benchmarks Study. The greatest increase in email volume came in the form of fundraising emails, up 27%... READ MORE

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