MarketingCharts

SocNet Usage Rises in Feb.

2010-03-22T08:16:35-05:00

On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from February 2009, according to The Nielsen Company. Italians, Australians Spend Most Time on SocNets Web users in Italy spent the most average time on social networks last month, six hours, [...]

How Marketers Should Appeal to Women

2010-03-22T07:21:52-05:00

Marketers targeting a female audience need to understand the critical difference between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, women cycle and men consummate. How Female Consumers Differ from Male Consumers Deutsch further defines this key difference between as the sexes as females being oriented toward the conceptual, underlying dynamics, [...]

Share of Ad Spending by Medium - December 2009

2010-03-22T04:00:35-05:00

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

Top 10 Brands Advertised on Radio - Week of 03-08-10

2010-03-22T04:00:05-05:00

Marketers Adopt Emerging Channels

2010-03-19T11:05:55-05:00

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion [...]

Digital, Cable News Audiences Only Media to Grow in 2009

2010-03-19T09:07:23-05:00

For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009, according to The Pew Project for Excellence in Journalism. As reported in “The State of the News Media 2010,” across cable, gains came largely from Fox News Network, although CNN gained viewers during [...]

Private Label CPG Dollar, Unit Sales Continue Growth

2010-03-19T08:35:48-05:00

For the second straight month, private label CPG dollar and unit sales both rose in February 2010. According to research firm The Nielsen Company, during the four-week period ended February 20, 2010, private label CPG dollar sales climbed 2.4% on an annual basis, while private label CPG unit sales increased 0.9% annually. Dollar Sales Total $6.92B Dollar [...]

Behind the Curve: Week Ended March 19, 2010

2010-03-19T06:28:19-05:00

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: Enterprise Mobile Data Revenues to Reach $43B by 2014 comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising Olympics All the Buzz in [...]

Top 10 House and Garden Websites - February 2010

2010-03-19T04:00:11-05:00

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of [...]

Monthly US Web Usage Declines in February

2010-03-18T12:00:29-05:00

Average US month-over-month internet usage declined in every category during February 2010, with most web brands and parent companies losing traffic, according to The Nielsen Company. Americans Do Less with Web Americans quite simply did less with the internet last month than they did in January 2010. The average sessions/visits per person declined 7.3%, from 55 to [...]

Annual US Ad Spending Falls 12.3%

2010-03-18T11:47:24-05:00

Total advertising expenditures fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% compared to Q4 2008, with nearly all types of media improving upon their January-September performance. Internet, FSIs Up Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending [...]

Marketers Leverage Customer Initiated Interactions

2010-03-18T11:08:27-05:00

A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica. Marketers Personalize Customer Initiated Interactions Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably [...]

Americans Confident in Military, not Congress

2010-03-18T10:29:29-05:00

The military inspires a great deal of confidence in almost six in 10 Americans, while Congress inspires such confidence in less than one in 10 Americans, according to research from Harris Interactive. Military, Small Biz Earn Confidence When asked how much confidence the people in charge of different US institutions inspire, 59% of Harris Poll respondents said [...]

Top 10 Print Media Websites - February 2010

2010-03-18T04:00:57-05:00

Top 10 Family Websites - February 2010

2010-03-18T04:00:28-05:00

Bing Makes Search Inroad

2010-03-17T09:43:49-05:00

MSN/WindowsLive/Bing experienced approximately 15% growth in its share of US searches in February 2010, according to The Nielsen Company. MSN/WindowsLive/Bing accounted for 12.5% of approximately 9.17 billion searches last month, or 1.14 billion searches. This put MSN/WindowsLive/Bing in third place overall. Google Search led all search providers with a 65.2% search share, or about 5.98 billion [...]

Mobile Web 2.0 Market to Reach $19B

2010-03-17T07:22:45-05:00

The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research. “Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014″ defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, [...]

Marketers Maintain Offline Data Usage

2010-03-17T06:15:31-05:00

Despite the drastic shift the internet has caused in the marketing industry, most marketers still use traditional offline data in their offer decisioning, according to [pdf] a new study from marketing technology provider Unica. 75% of Marketers Use Offline Data Seventy-five percent of respondents currently or plan to use offline data when making decisions about marketing offers. [...]

E-commerce Fraud Losses Drop

2010-03-17T05:48:28-05:00

E-commerce fraud appears to be on the wane, according to [pdf] a new survey from payment management solutions provider CyberSource. Online Fraud Dollars, Revenue Share Go Down According to the “11th Annual Online Fraud Report,” projected 2009 fraud losses to U.S. and Canadian online retailers is $3.3 billion USD, a 17.5% decline from $4 billion USD worth [...]

Top 10 Mobile Phone Websites - February 2010

2010-03-17T04:00:31-05:00

Top 10 Health & Medical Information Websites - February 2010

2010-03-17T04:00:10-05:00

February Online Video Usage Rises 10%

2010-03-16T11:40:48-05:00

The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company. Last month, 141 million unique online viewers watched online video, compared to 127.6 million unique viewers in February 2009. On a month-over-month basis, the total number of online video viewers fell 1.1%, from [...]

Integrating Email, Direct Email Improves ROI

2010-03-16T07:55:03-05:00

Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle. Integrated Programs Bring Higher Revenue, Margin Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both [...]

Marketers Use Web Data in Offer Decisions

2010-03-16T07:00:25-05:00

Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica. Most Marketers Use Online Data Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of respondents (75%) use or [...]

UNC, Duke Tie for Favorite Men’s College Hoop Team

2010-03-16T05:39:03-05:00

The University of North Carolina (UNC) is in a first-place tie with fellow North Carolina school Duke for most popular men’s college basketball team, according to Harris Interactive. Rounding out the top five teams are University of Connecticut at number three and Texas and Maryland who are tied for the number four spot on the list. [...]