http://www.marketingcharts.com Marketing Charts and Data en-us 2009-07-06T19:57:29Z http://feeds.marketingcharts.com/~r/marketingcharts/~3/FTu0eIbNCAs/ Nearly nine in 10 (87%) US Americans report that they own a cell phone, and 16% say they own a personal digital assistant (PDA) such as a Blackberry, Palm or iPhone, according to a recent Marist Poll conducted by the Marist Institute for Public Opinion. However, cell phone - and especially PDA - ownership [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/FTu0eIbNCAs" height="1" width="1"/> 2009-07-06T14:57:23-05:00 http://www.marketingcharts.com/interactive/employment-age-top-factors-in-cell-phone-pda-use-9678/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/eNm_qLDJhss/ Of the 1.1 billion people ages 15+ worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, a penetration of 65%, according to data from the comScore World Metrix service.  comScore also reported that among 40 individual countries [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/eNm_qLDJhss" height="1" width="1"/> 2009-07-06T11:30:49-05:00 http://www.marketingcharts.com/interactive/top-20-countries-for-socnet-engagement-9675/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/zUaxWjIMfl0/ A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according to MediaFinder.com. Regional Interest magazines, which traditionally comprise a large percentage of new and closing magazines, took a big nosedive [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/zUaxWjIMfl0" height="1" width="1"/> 2009-07-06T10:42:14-05:00 http://www.marketingcharts.com/print/magazine-closings-accelerate-in-q2-2009-9673/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/Od7kBt-3Mak/ The total number of ads being skipped using digital video recorders (DVRs) is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to a report from consulting firm DVR Research Institute, writes MediaBuyerPlanner. Morevoer, the number of households with DVRs now stands at about a third [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/Od7kBt-3Mak" height="1" width="1"/> 2009-07-06T10:23:20-05:00 http://www.marketingcharts.com/television/dvr-ad-skipping-to-hit-18-in-2-years-9672/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/SJf9yKHmFhk/ CBS was #1 among the Broadcast network rankings. ABC is #2. FOX’s America’s Most Wanted is the #1 ranked TV show website among the broadcast networks.  FOX’s American Idol was the #2 most visited site followed by NBC’s Deal or No Deal ranking at #3. Moves among the top 25 websites included CBS’s Harper’s Island ranked [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/SJf9yKHmFhk" height="1" width="1"/> 2009-07-06T04:00:51-05:00 http://www.marketingcharts.com/interactive/top-10-network-tv-show-websites-week-ended-06-27-09-9671/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/RznyqNltD3g/ Nickelodeon’s Spongebob was the #1 ranked TV show website among broadcast and cable networks.  TLC’s Jon and Kate Plus was the #2 most visited site, followed by Bravo’s The Real Housewives of New Jersey ranking at #3. Moves among the top 25 websites included CBS’s Harper’s Island ranked #9 from DNR, ABC Family’s The Secret Life [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/RznyqNltD3g" height="1" width="1"/> 2009-07-06T04:00:09-05:00 http://www.marketingcharts.com/interactive/top-10-network-cable-tv-show-websites-week-ended-06-27-09-9669/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/SsM2RDYTAvc/ TLC’s Jon and Kate Plus 8 was the #1 ranked TV show website among the cable networks (adults only).  Bravo’s The Real Housewives of New Jersey was ranked #2  followed by Comedy Central’s South Park ranked #3. Moves among the top 25 websites included ABC Family’s The Secret Life of the American Teenager ranked #7 from [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/SsM2RDYTAvc" height="1" width="1"/> 2009-07-06T04:00:06-05:00 http://www.marketingcharts.com/interactive/top-10-cable-tv-show-websites-week-ended-06-27-09-9667/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/KB6q17ul0Wk/ The breaking news of Michael Jackson’s sudden death last week dramatically slowed the internet, crippled Google, crashed Twitter, sent iTunes and BitTorrent downloads skyrocketing and made for a huge portion of TV news and radio airplay, according to The Nielsen Company, Billboard and a number of other analysts that tracked coverage of the event. An [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/KB6q17ul0Wk" height="1" width="1"/> 2009-07-02T14:47:13-05:00 http://www.marketingcharts.com/television/michael-jacksons-death-completely-overwhelms-media-9663/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/SI13M6MYf24/ Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following anyone, and 55% have never even tweeted, according to a report from HubSpot.  The firm’s “June 2009 State of the Twittersphere,” which is a follow-up [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/SI13M6MYf24" height="1" width="1"/> 2009-07-02T13:35:48-05:00 http://www.marketingcharts.com/interactive/half-of-twitter-registrants-have-never-tweeted-9656/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/hgbyiX8i5Is/ For the second consecutive time, Honda’s website ranks at the top of the list of auto manufacturer sites in terms of usefulness in the auto-buying process and satisfying new-vehicle shoppers, according to a study from J.D. Power Associates. Honda had an index score of 883 on a 1,000-point scale, and performed particularly well in all [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/hgbyiX8i5Is" height="1" width="1"/> 2009-07-02T13:31:06-05:00 http://www.marketingcharts.com/interactive/jd-power-pushy-auto-websites-turn-buyers-off-9661/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/sl2cmulh2_Y/ Nearly 55 million Americans - or one out of every four internet users - visited an entertainment news website in May 2009, a 7% increase vs. the previous year, according to an analysis based on data from comScore’s Media Metrix and Video Metrix services. The study found that nearly half (44%) of all time spent [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/sl2cmulh2_Y" height="1" width="1"/> 2009-07-02T11:01:20-05:00 http://www.marketingcharts.com/interactive/online-celeb-gossip-feeds-work-time-snack-craving-9653/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/d9Jp_1oLS10/ <img src="http://feeds.feedburner.com/~r/marketingcharts/~4/d9Jp_1oLS10" height="1" width="1"/> 2009-07-02T04:00:37-05:00 http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-rate-may-2009-9651/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/N6g91fLmWp0/ <img src="http://feeds.feedburner.com/~r/marketingcharts/~4/N6g91fLmWp0" height="1" width="1"/> 2009-07-02T04:00:29-05:00 http://www.marketingcharts.com/direct/top-10-online-retail-categories-by-order-size-may-2009-9649/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/xMmG70zEQDU/ More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive. In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/xMmG70zEQDU" height="1" width="1"/> 2009-07-01T15:35:53-05:00 http://www.marketingcharts.com/television/tv-ads-most-helpful-web-banners-most-ignored-9645/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/jNSul_nsb2g/ Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009 and 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.  In addition, the “2009 Marketing Trends” study also found that email marketing and social media are the [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/jNSul_nsb2g" height="1" width="1"/> 2009-07-01T14:53:17-05:00 http://www.marketingcharts.com/direct/majority-of-marketers-seek-email-social-media-marriage-9637/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/YN1LyJFjX34/ More than 50% of US consumers who have an iPhone and/or iPod-Touch use the mobile web more often than they read printed newspapers, and 40% use the mobile web more than they use PC internet or listen to the radio, according to a study conducted by comScore and AdMob. Significant numbers of iPhone and [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/YN1LyJFjX34" height="1" width="1"/> 2009-07-01T09:37:54-05:00 http://www.marketingcharts.com/television/i-device-users-favor-mobile-web-over-newspapers-9633/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/XDU9Ojecc0E/ Nearly four in 10 (37%) of US adults own a game console, and 10% plan on purchasing a new console in the next 12 months, according to (pdf) data released by Nielsen Online. At the same time, a separate study from The NPD Group found that the number of women who play console games has [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/XDU9Ojecc0E" height="1" width="1"/> 2009-07-01T08:08:11-05:00 http://www.marketingcharts.com/interactive/four-in-10-us-adults-own-game-console-more-women-play-wii-9630/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/k7DbFEyips4/ Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/k7DbFEyips4" height="1" width="1"/> 2009-07-01T04:00:32-05:00 http://www.marketingcharts.com/interactive/image-based-online-ad-impressions-by-industry-may-2009-9628/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/76-itoxxNGY/ Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/76-itoxxNGY" height="1" width="1"/> 2009-07-01T04:00:19-05:00 http://www.marketingcharts.com/interactive/top-10-site-genres-by-image-based-impressions-may-2009-9627/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/WIo4l9CXsQM/ Twitter users are more engaged with music - both online and offline - than their non-tweeting counterparts and also are more likely to spend money on downloaded music, according to research from The NPD Group. Findings from the firm’s latest music acquisition study suggest that Twitter, if approached appropriately by marketers, may have the potential [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/WIo4l9CXsQM" height="1" width="1"/> 2009-06-30T15:00:40-05:00 http://www.marketingcharts.com/interactive/tweeters-hold-promise-for-music-industry-9616/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/njE1gA0VoX0/ The most popular online coupon in May 2009 offered 40 cents off Skippy Peanut Butter and saved cost-conscious US consumers a total of $1,178, according to a new report from coupon aggregator RetailMeNot.com, which said coupons for all products were valued at nearly $1 million. The monthly report (pdf) provides trend and demographic information about [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/njE1gA0VoX0" height="1" width="1"/> 2009-06-30T14:16:54-05:00 http://www.marketingcharts.com/direct/may-coupons-saved-1178-on-peanut-butter-alone-9621/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/t2ztquj42Fg/ Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which also sent blog posts soaring after it was announced, according to (pdf) a report from Nielsen Online. Nielsen’s “Consumer Electronics Quick Takes: May 2009″ also revealed that the consumer electronics subcategory for [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/t2ztquj42Fg" height="1" width="1"/> 2009-06-30T13:25:37-05:00 http://www.marketingcharts.com/interactive/top-10-hardware-sites-iphone-propels-apple-to-1-9618/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/VRZ8VX82mIA/ Following two months of dramatic growth, the Consumer Confidence Index has retreated slightly, according to the Conference Board. The Index stands at 49.3 for June, 2009, down from an adjusted score of 54.8 in May, reports Retailer Daily. The index, based on the Conference Board’s Consumer Confidence Survey, comprises the Present Situation Index, which decreased [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/VRZ8VX82mIA" height="1" width="1"/> 2009-06-30T10:45:52-05:00 http://www.marketingcharts.com/topics/consumer-confidence-stumbles-in-june-9614/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/fib0yAETyfc/ Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/fib0yAETyfc" height="1" width="1"/> 2009-06-30T04:00:22-05:00 http://www.marketingcharts.com/interactive/top-10-financial-services-online-advertisers-by-image-based-impressions-may-2009-9613/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink http://feeds.marketingcharts.com/~r/marketingcharts/~3/Uokl9Km9A4M/ Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., messengers [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/Uokl9Km9A4M" height="1" width="1"/> 2009-06-30T04:00:13-05:00 http://www.marketingcharts.com/interactive/top-10-retail-goods-svcs-online-advertisers-by-image-based-impressions-may-2009-9611/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink