MarketingCharts

Differences in Media Consumption among Racial Groups

2008-05-14T11:00:40-05:00

Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch. “Understanding how media consumption behaviors differ by race is fundamental for marketers wishing to increase ROI for advertising,” said Gary Drenik, [...]

Drop in Online Advertising Network Rates, Publisher Monetization

2008-05-14T10:00:03-05:00

The US economic slowdown is having a notable impact on online ad network rates, resulting in a 23% drop in website monetization - with the average eCPM (effective cost per thousand impressions) falling from 49 cents in March to 38 cents in April - according to the PubMatic AdPrice Index. Pricing data reflects net publisher [...]

Wealthy Women Flex Their Financial Muscles

2008-05-14T09:00:44-05:00

Married wealthy women on average make almost two-thirds (64%) of a family’s purchase decisions, according to a Luxury Institute survey of women from households with $150,000 or more in annual income. “Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel, healthcare, financial services and home improvement,” said Milton [...]

All-Time High of US Search Market Share for Google

2008-05-14T08:00:07-05:00

Google accounted for 67.90% of US searches in the four weeks ended April 26 - up 4% from the year-earlier period - according to Hitwise, which said that was an all-time high market share for the search leader. Yahoo Search, MSN Search and Ask.com received 20.28%, 6.26% and 4.17% of searches, respectively, during the same [...]

Share of Ad Spending by Medium - February 2008

2008-05-14T07:00:00-05:00

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

Top 10 Telecom Websites - April 2008

2008-05-14T06:00:17-05:00

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of [...]

Top 100 Most Influential Technology Vendors of 2008 Named

2008-05-13T10:00:18-05:00

The top 3 technology vendors from among software, hardware, and service providers are Microsoft, Oracle, and SAP, according to the Annual State of the Market Report from the Aberdeen Group, which for the first time includes a list of Top 100 firms. Technology vendors that are household names - IBM, Dell, HP, Cisco, Salesforce.com, EMC [...]

US Business Elite Embracing Online Media

2008-05-13T10:00:02-05:00

To meet their information needs, America’s senior executives are voracious users of all media channels - including, increasingly, digital ones such as online video, blogs and podcasts - according to a study by Ipsos MediaCT. The Business Elite Study explores the media habits, attitudes, opinions, and business and personal purchasing habits of America’s “C-Suite,” surveying [...]

Most Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi’s

2008-05-13T09:00:55-05:00

Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study. More than two-thirds (68%) of gay and lesbian consumers say they are more likely to buy from a [...]

Consumers Turning More to Internet to Purchase Auto Insurance

2008-05-13T08:00:03-05:00

Consumers are turning to the internet to purchase auto insurance policies, with some 15% of respondents to a comScore survey saying they purchased their current policy via the online channel, a gain of three percentage point from the previous year, comScore said. The traditional agent channel recorded a corresponding decline in market share, decreasing three [...]

Top 10 Real Estate Websites - April 2008

2008-05-13T06:00:02-05:00

Online Video Viewing Up 13% in March, Google Extends Market-Share Lead

2008-05-12T12:00:15-05:00

In March, Google Sites once again ranked as the top US video property with more than 4.3 billion videos viewed (38% share of all videos), gaining 2.6 share points form the previous month, according to comScore’s Video Metrix service. Other data issued: US internet users viewed 11.5 billion online videos during March - a 13% increase [...]

DVR Owners Still Not Paying Attention to Ads - Moms More so

2008-05-12T11:30:12-05:00

DVR owners say they generally ignore commercials on TV and the web, although they tend to watch more TV than viewers on average - and American mothers may be the biggest ad-skippers, according to a couple of new surveys (via Adweek). About 35% of DVR owners say they at least occasionally pay attention to ads [...]

Mobile Social Networking Growing in the UK, Facebook a Favorite

2008-05-12T11:00:27-05:00

More than 4 in 10 UK mobile phone subscribers (44%) belong to an online social network - and 25% of those social networkers use their mobile phone for social-networking activities, according to (pdf) Nielsen Mobile. Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social-networking website using their mobile during the [...]

Gift Cards and Cash Most Popular Graduation Gifts

2008-05-12T08:00:50-05:00

Gift cards (35.6%) and cash (56.8%) will remain the most popular graduation gifts, according to the National Retail Federation’s 2008 Graduation Consumer Intentions and Actions survey, conducted by BIGresearch. Traditional favorites like apparel (10.8%) and electronics (11.6%) will be given by fewer this year, and many consumers also plan to give a greeting card (35.6%) [...]

Top 10 IT/Internet-based Business/Finance Websites - April 2008

2008-05-12T07:00:55-05:00

Top 10 Auto Manufacturer Websites - April 2008

2008-05-12T06:00:05-05:00

iPhone Users Satisfied, but Many Carry Second Mobile Phone

2008-05-09T11:00:41-05:00

Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget - some even say it’s displacing their laptops - though many also carry a second phone, according to a Rubicon Consulting study. Rubicon conducted a survey of 460 iPhone users in [...]

Network TV Schedules in Trouble, but Audiences Loyal to Programs

2008-05-09T10:00:12-05:00

Consumers are growing disenchanted with their television experience but are nonetheless loyal to their favorite programs, showing a marked preference for content over its delivery method, according to Accenture’s inaugural Global Broadcast Consumer Survey. Although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns [...]

US Consumer Sentiment Inches Up after Six Months of Declines

2008-05-09T09:00:59-05:00

Americans’ economic enthusiasm rallied slightly this month, increasing nearly 10 points and reversing six straight months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 consumers earlier this week, found respondents more positive about their future [...]

‘Iron Man’ Ad Campaign Netted ‘Spiderman 3′ Fans

2008-05-09T07:30:04-05:00

Much of the success of Paramount Pictures’ Iron Man movie has come from its advertising campaign reaching fans of Spiderman 3, the previous superhero blockbuster, according to (pdf) data released Integrated Media Measurement Inc. (IMMI). The data was obtained by monitoring actual consumer behavior and shows that among the IMMI panelists who saw Spiderman 3 [...]

Top 10 Map Websites - March 2008

2008-05-09T07:00:19-05:00

Top 10 Travel Destination & Accommodation Websites - March 2008

2008-05-09T06:00:23-05:00

Mobile Social Networking Starting to Gain Momentum

2008-05-08T11:00:45-05:00

A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, accessing social networks over the mobile internet, according to research from Nielsen Mobile. In the US, more than 4 million do so each month, Nielsen said. That’s 1.6% of all US mobile subscribers. The UK leads Europe with 812,000 - [...]