Marketing Charts, Stats, Facts & Trends

Top 10 Brand Movers, April 2012

2012-05-16T15:16:14-05:00

Note: Compete’s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete creates precise projections of the behavior of the entire U.S. Internet browser population on monthly and weekly basis. In addition, Compete provides daily estimates of share of consumer [...]

Consumers Split Over Prospects for Facebook’s Long-Term Success

2012-05-16T11:40:20-05:00

Facebook may have 900 million monthly active users and be the darling of social media marketers as it nears its IPO, but that doesn’t mean that the public is convinced the social network is here for the long-term, according to an AP and CNBC poll conducted in May 2012. 46% of respondents said they think [...]

58% of Mobile-Local Search Click Actions Were Calls in Q1

2012-05-16T10:30:25-05:00

Placing a call to a local business was the leading secondary action after a mobile-local search ad click on the xAd network in Q1 2012, according to a report released by xAd in May 2012. 58% of secondary actions post-search click led to calls, ahead of maps and directions (36%), description (5%), and more info [...]

TV No Longer Most Popular Video Content Device for Online Consumers

2012-05-16T09:45:49-05:00

TV is the most popular viewing medium among Americans, but for online consumers globally, computers appear to have edged into the lead in terms of monthly viewership, according to [download page] a May 2012 report from Nielsen. Polling more than 28,000 online consumers in 56 countries during August and September 2011, Nielsen found that 84% [...]

Magazine Advertisers Adopting Mobile Action Codes at Greater Rate

2012-05-16T08:46:22-05:00

Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, continued to be solid in Q1 2012, according to a May 2012 study from Nellymoser. The percentage of advertising pages with an action code, perhaps the most accurate measurement of mobile action code adoption, remained above 8% each [...]

US Social Media Ad Spend to More Than Double by 2016

2012-05-15T11:55:26-05:00

US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey in a May 2012 forecast. Defining social media advertising as money spent on advertising formats across social networks, the company predicts that display, which makes up [...]

QR Code Scanning Most Popular in Electronics Stores

2012-05-15T11:48:20-05:00

For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an electronics store, [...]

3 in 4 Grocery Purchase Decisions Being Made In-Store

2012-05-15T09:46:49-05:00

Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories - Specifically Planned, Generally Planned, Substitutes, and Unplanned - the trade association calculated the in-store decision rate by taking the [...]

High Proportion of Tablet Users Purchasing From Home

2012-05-15T08:35:07-05:00

The proportions of tablet and laptop owners using their devices at home at different stages in the purchase path are almost on par, according to a report released in May 2012 by InMobi and Mobext. Basing their findings on research conducted from January to April 2012 across 8,400 panelists in 5 markets (India, South Korea, [...]

Top 10 at Domestic Film Box Office, Weekend of May 11-13, 2012

2012-05-14T17:02:27-05:00

Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.

3 in 4 Smartphone Owners Using Location-Based Services

2012-05-14T11:45:41-05:00

The proportion of smartphone owners who use their device to get directions, recommendations, or other information related to their present location (”location-based information services”) has jumped almost 35% in less than a year, from 55% in May 2011 to 74% in February 2012, according to a May 2012 report from the Pew Internet & American [...]

Facebook Popular With Moms; Younger Ones Have Mixed Feelings

2012-05-14T11:36:08-05:00

Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while roughly one-quarter visited Blogger, making them 27% more likely than the [...]

Top Internet Retailers’ Facebook Presence Dwarfs Other SocNets

2012-05-14T09:52:12-05:00

The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic. Basing its analysis on Internet Retailer’s Top 500 Internet Retailers 2011 list, and collecting the data from April 14 to May 2, 2012, Campalyst [...]

Restaurant Operators Rate TV Ads Most Effective for Driving Revenue

2012-05-14T08:29:54-05:00

The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National Restaurant Association (NRA) in a May 2012 survey sponsored by LivingSocial. Among operators who had used each of the various marketing communication [...]

Optimal Times for Link Posting Differ Across Social Networks

2012-05-11T11:28:09-05:00

When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company finds that [...]

Digital Video Ad Loads Buck Seasonal Trends

2012-05-11T10:29:24-05:00

Digital video ad loads were as high in Q1 2012 as in Q4 2011, bucking a trend for lighter spending in Q1 across advertising media, says FreeWheel [download page] in a May 2012 report. The average ratio of video ad views to video views (across all content lengths) in Q1 was 0.75 (8.7B vs. 11.6B, [...]

Mobile Payments Not Yet Ready to Go Mainstream

2012-05-11T08:31:50-05:00

Some countries are making progress towards adoption of mobile payments, but on the whole, there is still a ways to go before the world reaches mobile payment readiness, finds MasterCard WorldWide in a May 2012 study that combined public and proprietary data with original market research. The study examined the preparedness and receptivity of 34 [...]

Consumers Prefer Traditional Marketing Methods From Restaurants

2012-05-11T08:15:45-05:00

When it comes to receiving marketing communications from restaurants, consumers prefer traditional methods to digital channels, finds the National Restaurant Association (NRA) [pdf] in a May 2012 survey sponsored by LivingSocial. Consumers were asked to what extent they would welcome various forms of marketing communications from restaurants. A restaurant coupon in a coupon booklet topped [...]

Top 10 Cable TV Engagement, Week of Apr. 23-29, 2012

2012-05-10T16:00:58-05:00

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

Top 10 TV Engagement, Week of Apr. 23-29, 2012

2012-05-10T15:00:35-05:00

Top 10 Social Networking Websites & Forums - April 2012

2012-05-10T13:00:51-05:00

Smartphone Owners Prefer Online Shopping; More Apt to Buy In-Store

2012-05-10T11:38:51-05:00

Smartphone owners are more likely to say they enjoy shopping on an online website than in a physical store (69% vs. 64%), but it turns out that they are far more likely to window shop online rather than offline, according to Wave Collapse survey results released in May 2012. Examining respondents’ behaviors across different purchase [...]

Q1 Retail E-Commerce Spend Jumps 17% Y-O-Y

2012-05-10T11:30:46-05:00

US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. The 17% year-over-year growth rate is also the largest for any [...]

Internet Radio Listeners Growing More Responsive to Ads

2012-05-10T09:37:21-05:00

Internet radio use is on the rise, reaching 42% of US broadband households, and this has translated to higher effectiveness for advertisers, says TargetSpot [pdf] in a May 2012 study. 58% of listeners surveyed recalled having seen or heard an internet radio ad in the past 30 days, up 11.5% from 52% in the company’s [...]